Search Engine Optimisation & Search Engine Submission Process by Tac Group London UK


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Search Engine Optimisation & Search Engine Submission Process

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Search Engine Optimisation Process

As with marketing we always do a review of your web site before any search engine optimisation. There is no point in wasting your time and money on search engine submission fees if your efforts are going to be wasted.

The process:

» Code check.

» Where are your keywords on the page? Is the code pushing your words so far down the page as to make it irrelevant? Are the page Title, Description tags and other Meta Data in place and appropriate?

» Keyword planning. Does your site reflect the best and most popular search terms for your page theme? Is it optimised?

» Usability and navigation. Is it user friendly and easy to navigate? Is it fast to load and well designed?

» Does it sell? Are the products and services presented in a way that builds the desire of the visitor to purchase/ inquire/ join or whatever response it is that you seek?

What has navigation got to do with search engine optimisation?

It's not strictly search engine related but it is about sales and marketing. There is no point in driving large volumes of potential customers to your site if they cant find the product/ service they are looking for once they get there. Search engine optimisation can be frustrating.

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