1. Your product/service. Whatever it is that you are hoping to promote. What features does it have? And more importantly what benefits does it bring to your potential customer. This process is the most important part of the project. From this list of benefits will grow the framework and emphasis of the website.

2. Your typical customers. (Or your target customer) Do they belong to a typical market "value segment"? What are the things that are important to them? What "style" do they respond to? Funky? conservative? friendly? What problems does your product or service solve for them? What need or want does it fulfil?

3. Your competitors. What do they do better than you? What do you do better than them? What can you offer your customers that they can't/don't? Why do your customers prefer to deal with you/them? This process helps to determine your USP (Unique Selling Points). The thing that sets you apart from everybody else in your line of business.

4. The goal of the website. What do you want your website to achieve? Do you want your site visitors to take? Place an order? Join your email newsletter? Request your freebie? Generate a sales query? What are the primary and secondary objectives of the website?

5. The keyword search. This process may establish 10-20 potential search phrases or keywords that your ideal prospect might use to find your product in a search engine like Goggle or Yahoo! We establish these now so that they can be worked into the text, headings and navigation links on your site. This gives you better chance of being found by your prospect when they use a search engine to find your product/service.

6. The Design and navigation. Establish the look and feel; design the structure and navigation while complying with accepted usability standards. Layout, frames, colours and theme?

7. The Offline marketing. How will the offline and online aspect complement or help each other?

8. The Text. We will start with some of your existing marketing material and amend it to include what we have learned from all the steps above.

9. The Images. Weather you choose pictures from our archive or decide to have some taken by our professional photographers. The right combination of images will enhance your message. Beware! Whirling Gizmos don't sell. Letters jumping into an email envelope don't make me want to email you! Flash and other forms of animation should be used and kept to a minimum because they distract visitors from your message.

10. The Construction. Then and only then do we start coding and developing your webpages.

11. The Test. We test the browser compatibility, navigation, usability, forms, links and database programming. We don't want your reputation tarnished by having your prospects find the problems before we do! This would also effect our reputation. The goal is to ensure a straightforward website which leads your prospect directly to the response you're aiming for.

12. The Launch. Only after an offline version meets your requirements do we publish on to the net.

13. The Future. Usually a short period after launch in which the client may ask for amendments (but not major changes outside of the original scope) at no charge. Further changes are available and costs will vary depending on the types of changes.

Please note that only a few things from consultancy service above are included in the web packages offered. For full consultancy tailored to your business needs please contact us for further details and costs.